An Apology?

http://www.nbcnews.com/business/ford-apologizes-ads-showing-bound-gagged-women-1B9046338

After reading this article I was happy to see that there was such an outrage to Ford's new advertisements in India. I could not believe that photos of bound and gagged women made it onto the design table for advertisement in the first place. The article implies that the thought was "Sex Sells" to consumers, which is another scary thought in itself. These women were not only bound, but also dressed in little clothing.

Last week India approved a new anti rape law which I was very happy to see, but then Ford comes out with their advertisements. The writer of the article questions whether Ford will sell more with the advertisement, and I truly hope they don't.

I also question the motives of Ford, did they really not realize the impact of their advertisements would have? Or were they looking to gain more media attention from such a terrible advertisement which could increase sales?

I feel that I see more offensive pictures of women every day, and in magazines which I would not have expected. However I do think that more women are being socially educated on the need to change the male gaze. The hope is there to change, but we need to let more people see what we have learned in class.