http://www.ispot.tv/ad/7ITx/hyundai-elantra-whats-your-type
I usually try and mute commercials when I watch TV because they tend to infuriate me, but last night while watching The Walking Dead with my roommates I didn't bother muting. Hyundai sponsors The Walking Dead, and therefore their cars are featured in all of the shows. There are also Hyundai commercials inbetween each section of the show.
I was blown away by this commercial! How ridiculous! I do not understand the fascination with commercials advertising objects through the use of women or feminine characteristics. I believe I posted before about a commercial selling a specific brand of cable in which the commercial called the TV female. This, however, is by far the worst car commercial I have seen exposing and objectifying women. I have to wonder if most people who actually watch commercials would even notice what the point of this commercial is, are offended by it or are entertained by it.
Interesting observation. I have to admit, I too see these commercials with some frequency and never made the connection until now, so I would argue that most people who watch these commercials don't even notice how the commercial is portraying/objectifying women. Given this, I think that says a lot about our society: the act of objectifying women is so pervasive that most of us don't even notice it anymore!
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